05 Oct SAP 2015
Overall Scope
How do you tell a brand’s story across one of the largest convention centers in the world? Start by designing and building massive LED Columns that engage and capture visitors with the right balance of messaging, story and beauty.
ROI
Creative Direction | Animation | Projection Mapping
The area of a football field the main screen was 326’ in length, encircled by 5x LED Columns that ranged between 25’ - 30’ in diameter
The Experience included fully animated “Moments of Zen” and “Narrations” that incorporated a live presenter
Experience
The Stonehenge of Immersive Experience
Design
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