12 Sep SAP 2018
Overall Scope
A 360-degree immersive experience of light, sound and touch. The Cathedral is an immersive, interactive film that became the beacon of the SapphireNow conference. Inside, visitors had a chance to immerse themselves in a massive Cathedral of light and sound, and to engage with the crucial message of the conference: Doing Good is Good Business.
ROI
This awe-inspiring piece drew more unique visitors than anything else on the show floor, with 15% of attendees returning for a second look
Experience
The challenge of thinking bigger, committing to a purpose, and making a difference in the world.
Design
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